Events & Marketing Manager

About the job

Garden City Equity is a people-first holding company investing in exceptional founder & family-owned businesses. We live by our core values of serving others, pursuing excellence, seeking simplicity, staying positive and prioritizing family.

About the Role:

This position is a dual role - you are responsible for driving both the planning, implementing and executing of events, as well as the development and execution of marketing initiatives at the firm.

*Candidates must have proven experience in both events and marketing to be considered.

Responsibilities:

Event Management:

• Support the planning and execution of various in-person events throughout the year: multi-day shareholder conference (200+ attendees), multi-day retreat event (50+ attendees), investor dinners across multiple cities (20-40 attendees at each), quarterly board meetings, semi-annual team offsites, & corporate retreats
• Ability to balance hotel bookings, registrations, vendors, AV, speakers, entertainers, design elements, etc
• Coordinate all logistics for company-wide meetings and events, including venue selection, catering, marketing and materials preparation
• Confident negotiation skills
• Oversee and track event budgets, expenses, receipts, invoices, and manage all vendor contracts
• Familiarity with designing and managing websites (ie SquareSpace), Registration (ie TypeForm, WebConnex), Payment Platforms (ie Stripe), Event App (ie Whova), Texting (ie EZTexting), and more

Digital Marketing:

• Assist in the development and implementation of marketing strategies to promote the firm's, and its portfolio companies, brands and services
• Digital marketing experience includes: social media, design/graphics, blog, newsletter, website content
• Coordinate the creation and distribution of marketing materials, including presentations, documents, and newsletters
• Collaborate on the development and support of full-funnel paid strategies (SEO), including cold audience acquisition and retargeting, by partnering with internal business development teams
• Design creative materials for paid channels (Meta, YouTube, Google, LinkedIn)
• Ability to analyze marketing metrics and trends, and provide performance reports
• Experience with CRMs (SalesForce/HubSpot), email marketing systems (MailChimp),

Requirements:

• Bachelor's Degree in Marketing, Events, Hospitality, Communications or Business Administration
• 5+ years of experience in digital marketing AND large scale event planning management
• Reside in Charlotte, NC (HQ)
• <25% travel; ability to travel and work nights and weekends for events
• Radically obsessed with being organized and thrives at crossing off a ‘to do’ list
• Excellent verbal and written communication skills
• Strong time management capabilities and a creative problem-solver; quick on your feet!
• High IQ, social and soft skills, and immaculate professionalism and customer-service oriented
• Able to be flexible, adaptable and quickly change priorities based on business needs in a fast-paced environment
• Strategic thinker, decision maker and doer
• Technology savvy and high level of proficiency in Google Suite
• Enthusiastic to be apart of a growing and scaling organization
• Values-aligned and comfortable representing a faith-based organization

More About Garden City Equity:

Our family of companies includes seven businesses—both controlling and non-controlling interests—that collectively generate hundreds of millions in revenue and employ hundreds of people.

Think a “Berkshire Hathaway” model, but of small to mid-sized businesses, and all with a vision ‘To honor God by building the best holding company in the world where all workers can thrive.”

Our Approach: People-first. We buy & hold companies for the long term, use little to no debt, keep the management team in place, close deals quickly in ~60 days, and preserve the founders' culture and legacy.

Strategic Capital: No institutional investors. All our capital comes from mission-aligned and value-added investors who are passionate about coming alongside us to help grow our businesses.

We Offer:

• Competitive Compensation
• Generous Health Benefits
• Faith-aligned Team
• Flexible Time Off
• Team Offsites
• Regular Shareholder Summits